GammaSwiss stands as a dynamic force within the European manufacturing sector, committed to elevating safety and comfort across both industrial and residential landscapes. With ambitions to lead globally in the electric heating cable and heat tracing solutions market, GammaSwiss offers an extensive array of electrical heating solutions for homes and industries, alongside sustainable sanitary and electrical appliances.
The Challenge
Ideation was tasked with developing a cohesive and compelling brand identity for GammaSwiss. This encompassed the creation of a logo, website, branding, and marketing materials. The challenge was to encapsulate GammaSwiss’s commitment to innovation, quality, and sustainability, while ensuring the brand stood out in a competitive market.
logo
Inspired by the Greek letter Gamma, we aimed for a logo that reflected technological sophistication, simplicity, and ease of reproduction across various surfaces. The final design featured a versatile white and red color scheme that underscored the GammaSwiss identity.
# 013455
color for its strong association
with heating and temperature
elevation. Red’s visibility ensures
standout presence across all
design layouts.
# ED1C24
Our Solution
branding
Color Expansion: To accommodate the dual focus on commercial and residential solutions, we introduced blue as a secondary color. This addition allowed us to distinguish between the company’s diverse offerings.
Brand Identity: Our branding strategy utilized the red and blue color scheme, reinforcing GammaSwiss’s dynamic and diverse product range.
website development
Design Elements:
The website’s color scheme incorporated the red and blue palette, complemented by Swiss fonts to pay homage to the company’s origins. The design emphasized modesty, sleekness, and a professional atmosphere through bold colors, geometric blocks, and oblique angles, positioning GammaSwiss as a serious B2B partner in complex projects.
User Experience:
Tailored to showcase GammaSwiss’s commitment to quality and innovation, the website’s layout and functionality were designed to facilitate easy navigation and information accessibility, ensuring a positive user experience for potential clients and partners.
association with heating and temperature
elevation. Red’s visibility ensures standout presence
across all design layouts.
marketing materials
Our branding vision extended to a comprehensive range of marketing materials, including souvenirs, presentations, and catalogs.
Each piece was crafted to consistently convey GammaSwiss’s brand identity, ensuring a cohesive and impactful message across all platforms.
Outcome
The new brand image has been successfully integrated across various marketing channels, establishing a solid foundation for GammaSwiss's growth and expansion in the global market
The branding, logo, and website development for GammaSwiss resulted in a distinctive and powerful brand identity that accurately conveys the company’s mission and values to its audience. The strategic use of color, design, and typography ensured that GammaSwiss stands out as a leader in the electric heating solutions sector, appealing to both commercial and residential markets.
GammaSwiss stands as a dynamic force within the European manufacturing sector, committed to elevating safety and comfort across both industrial and residential landscapes. With ambitions to lead globally in the electric heating cable and heat tracing solutions market, GammaSwiss offers an extensive array of electrical heating solutions for homes and industries, alongside sustainable sanitary and electrical appliances.
The Challenge
Ideation was tasked with developing a cohesive and compelling brand identity for GammaSwiss. This encompassed the creation of a logo, website, branding, and marketing materials. The challenge was to encapsulate GammaSwiss’s commitment to innovation, quality, and sustainability, while ensuring the brand stood out in a competitive market.
Logo
Inspired by the Greek letter Gamma, we aimed for a logo that reflected technological sophistication, simplicity, and ease of reproduction across various surfaces. The final design featured a versatile white and red color scheme that underscored the GammaSwiss identity.
# 013455
color for its strong association
with heating and temperature
elevation. Red’s visibility ensures
standout presence across all
design layouts.
# ED1C24
Our Solution
branding
Color Expansion: To accommodate the dual focus on commercial and residential solutions, we introduced blue as a secondary color. This addition allowed us to distinguish between the company’s diverse offerings.
Brand Identity: Our branding strategy utilized the red and blue color scheme, reinforcing GammaSwiss’s dynamic and diverse product range.
website development
Design Elements:
The website’s color scheme incorporated the red and blue palette, complemented by Swiss fonts to pay homage to the company’s origins. The design emphasized modesty, sleekness, and a professional atmosphere through bold colors, geometric blocks, and oblique angles, positioning GammaSwiss as a serious B2B partner in complex projects.
User Experience:
Tailored to showcase GammaSwiss’s commitment to quality and innovation, the website’s layout and functionality were designed to facilitate easy navigation and information accessibility, ensuring a positive user experience for potential clients and partners.
marketing materials
Our branding vision extended to a comprehensive range of marketing materials, including souvenirs, presentations, and catalogs.
Each piece was crafted to consistently convey GammaSwiss’s brand identity, ensuring a cohesive and impactful message across all platforms.
Outcome
The new brand image has been successfully integrated across various marketing channels, establishing a solid foundation for GammaSwiss's growth and expansion in the global market
The branding, logo, and website development for GammaSwiss resulted in a distinctive and powerful brand identity that accurately conveys the company’s mission and values to its audience. The strategic use of color, design, and typography ensured that GammaSwiss stands out as a leader in the electric heating solutions sector, appealing to both commercial and residential markets.
