Warm-On, the e-commerce arm of the international WARM-ON group, represents the pinnacle of electric underfloor heating and heating cable solutions for both indoor and outdoor applications. At the heart of the electric heating industry, Warm-On prioritizes safety, comfort, and innovation across residential and industrial sectors globally. Specializing in a wide range of electrical heating systems, the company is celebrated for its custom-designed solutions, which are adaptable, efficient, and effective under various climatic conditions. Warm-On’s dedication to quality and reliability is recognized worldwide, with a significant presence in markets like Germany, Switzerland, and France.
The Challenge
Ideation was tasked with the complete brand overhaul of Warm-On, including the development of a new logo, branding, online store, and packaging for the brand’s new line of electrical heating mats. The project also encompassed the creation of all marketing materials, souvenirs, and company presentations, demanding a cohesive and impactful brand presence that communicated Warm-On’s core values and product benefits.
Logo
We designed a logo where the letter «O» is stylized as a power switch, symbolizing the brand’s focus on technology and the simplicity of «switching on» comfort. This design ensures easy brand recognition and conveys a clear message of warmth and innovation.
Our Solution
branding
Orange was chosen as the primary color to symbolize warmth, complemented by grey to appeal to the building and construction industry. The use of classic grotesque fonts, photo illustrations, and simple patterns forms the cornerstone of Warm-On’s visual identity, ensuring accessibility and ease of understanding for both professionals and end-users.
packaging
In alignment with our sustainability goals, we redesigned the packaging to minimize plastic use and maximize cardboard, balancing environmental responsibility with premium aesthetics.
website
development
The Warm-On website embodies the brand’s visual and operational principles, offering a user-friendly experience with clear navigation and visually appealing product cards, ensuring that customers can easily explore and understand the product offerings.
marketing materials
Our comprehensive approach extended to marketing materials, including presentations, souvenirs, sample boxes, and e-shop product cards. Each element was carefully crafted to align with the brand’s identity and message, enhancing brand recognition and consumer engagement.
Outcome
The rejuvenation of Warm-On’s brand identity and digital presence has markedly increased the brand's visibility and appeal in the competitive market of electrical heating solutions.
The distinct and easily recognizable logo, alongside the innovative packaging and user-centric website, has propelled Warm-On to new heights of consumer recognition and sales. The consistent and clear messaging across all platforms has solidified Warm-On’s position as a provider of affordable, high-quality, and easy-to-install heating solutions, contributing to enhanced home comfort across Europe. This comprehensive branding and digital transformation by Ideation underscores the importance of cohesive brand strategy and execution in achieving business success and customer satisfaction.
Warm-On, the e-commerce arm of the international WARM-ON group, represents the pinnacle of electric underfloor heating and heating cable solutions for both indoor and outdoor applications. At the heart of the electric heating industry, Warm-On prioritizes safety, comfort, and innovation across residential and industrial sectors globally. Specializing in a wide range of electrical heating systems, the company is celebrated for its custom-designed solutions, which are adaptable, efficient, and effective under various climatic conditions. Warm-On’s dedication to quality and reliability is recognized worldwide, with a significant presence in markets like Germany, Switzerland, and France.
The Challenge
Ideation was tasked with the complete brand overhaul of Warm-On, including the development of a new logo, branding, online store, and packaging for the brand’s new line of electrical heating mats. The project also encompassed the creation of all marketing materials, souvenirs, and company presentations, demanding a cohesive and impactful brand presence that communicated Warm-On’s core values and product benefits.
Logo
We designed a logo where the letter «O» is stylized as a power switch, symbolizing the brand’s focus on technology and the simplicity of «switching on» comfort. This design ensures easy brand recognition and conveys a clear message of warmth and innovation.
Our Solution
branding
Orange was chosen as the primary color to symbolize warmth, complemented by grey to appeal to the building and construction industry. The use of classic grotesque fonts, photo illustrations, and simple patterns forms the cornerstone of Warm-On’s visual identity, ensuring accessibility and ease of understanding for both professionals and end-users.
packaging
In alignment with our sustainability goals, we redesigned the packaging to minimize plastic use and maximize cardboard, balancing environmental responsibility with premium aesthetics.
website
development
The Warm-On website embodies the brand’s visual and operational principles, offering a user-friendly experience with clear navigation and visually appealing product cards, ensuring that customers can easily explore and understand the product offerings.
marketing materials
Our comprehensive approach extended to marketing materials, including presentations, souvenirs, sample boxes, and e-shop product cards. Each element was carefully crafted to align with the brand’s identity and message, enhancing brand recognition and consumer engagement.
