OneKeyElectro, introduced by Warm-On GmbH in Germany, is a distinctive line of wiring accessories that was unveiled to the market in 2016. It features two frame types: the plastic Florence line and the glass Garda line. As a newcomer, OneKeyElectro sought to carve out a unique space in the conservative and highly competitive wiring accessories niche, dominated by industry giants like Legrand and Schneider.
The Challenge
Ideation was entrusted with the holistic creation of the OneKeyElectro brand. This included developing the product line’s image, naming the brands two series of frames, designing the logo, creating the packaging, developing the website, and producing souvenirs, marketing materials, and advertisements. Ideation took on the responsibility of shaping the brand’s identity across all media platforms.
Logo
within a rectangular shape, playing on
the OneKeyElectro name to symbolize
both a singular solution and the myriad
possibilities in wiring accessories. The
product lines, Florence and Garda, are
named to reflect their inspiration
sources — the architectural elegance of
Florence and the serene beauty of Lake
Garda’s glassy waters.
We chose a green palette to emphasize the company’s commitment to sustainability.
Our Solution
branding
Our branding strategy utilized dark green, shades of gold (referencing the golden ratio), and white to craft a modern and sophisticated image. This theme was extended across web content, packaging, and product presentations, with vector illustrations of iconic landmarks to deepen the narrative connection.
packaging
In alignment with our sustainability goals, we redesigned the packaging to minimize plastic use and maximize cardboard, balancing environmental responsibility with premium aesthetics.
Florence
a brand showcase and an online
store, fully integrates the
OneKeyElectro branding.
La garda
The website, developed as both a brand showcase and an online store, fully integrates the OneKeyElectro branding.
website
development
The website, developed as both a brand showcase and an online store, fully integrates the OneKeyElectro branding.
marketing materials
marketing materials, including a distinctive
sample box that aligns with our design
philosophy and brand identity.
These materials not only showcase the product but also emphasize our awards and recognitions, reinforcing the brand’s prestige.
Outcome
OneKeyElectro quickly gained market recognition and customer appreciation across Europe, including Germany, France, and Romania.
The cohesive branding strategy developed by Ideation proved to be a critical element of the brand’s success, demonstrating the power of a unified design approach in launching a new product in a competitive industry. Through this comprehensive brand development project, Ideation not only helped OneKeyElectro differentiate itself but also set a new standard for design and sustainability in the wiring accessories market.
OneKeyElectro, introduced by Warm-On GmbH in Germany, is a distinctive line of wiring accessories that was unveiled to the market in 2016. It features two frame types: the plastic Florence line and the glass Garda line. As a newcomer, OneKeyElectro sought to carve out a unique space in the conservative and highly competitive wiring accessories niche, dominated by industry giants like Legrand and Schneider.
The Challenge
Ideation was entrusted with the holistic creation of the OneKeyElectro brand. This included developing the product line’s image, naming the brands two series of frames, designing the logo, creating the packaging, developing the website, and producing souvenirs, marketing materials, and advertisements. Ideation took on the responsibility of shaping the brand’s identity across all media platforms.
Logo
within a rectangular shape, playing on
the OneKeyElectro name to symbolize
both a singular solution and the myriad
possibilities in wiring accessories. The
product lines, Florence and Garda, are
named to reflect their inspiration
sources — the architectural elegance of
Florence and the serene beauty of Lake
Garda’s glassy waters.
We chose a green palette to emphasize the company’s commitment to sustainability.
Our Solution
branding
Our branding strategy utilized dark green, shades of gold (referencing the golden ratio), and white to craft a modern and sophisticated image. This theme was extended across web content, packaging, and product presentations, with vector illustrations of iconic landmarks to deepen the narrative connection.
packaging
In alignment with our sustainability goals, we redesigned the packaging to minimize plastic use and maximize cardboard, balancing environmental responsibility with premium aesthetics.
Florence
a brand showcase and an online
store, fully integrates the
OneKeyElectro branding.
La garda
The website, developed as both a brand showcase and an online store, fully integrates the OneKeyElectro branding.
website
development
The website, developed as both a brand showcase and an online store, fully integrates the OneKeyElectro branding.
marketing materials
marketing materials, including a distinctive
sample box that aligns with our design
philosophy and brand identity.
Outcome
OneKeyElectro quickly gained market recognition and customer appreciation across Europe, including Germany, France, and Romania.
The cohesive branding strategy developed by Ideation proved to be a critical element of the brand’s success, demonstrating the power of a unified design approach in launching a new product in a competitive industry. Through this comprehensive brand development project, Ideation not only helped OneKeyElectro differentiate itself but also set a new standard for design and sustainability in the wiring accessories market.
