Warm-On, the e-commerce arm of the international WARM-ON group, represents the pinnacle of electric underfloor heating and heating cable solutions for both indoor and outdoor applications. At the heart of the electric heating industry, Warm-On prioritizes safety, comfort, and innovation across residential and industrial sectors globally. Specializing in a wide range of electrical heating systems, the company is celebrated for its custom-designed solutions, which are adaptable, efficient, and effective under various climatic conditions. Warm-On’s dedication to quality and reliability is recognized worldwide, with a significant presence in markets like Germany, Switzerland, and France.
The Challenge
The challenge for Ideation was multifaceted. Sigmian GmbH required a new logo and branding that maintained a connection to its original identity yet signaled a fresh, broader focus. The rebranding needed to support Sigmian’s expansion into new market segments while remaining appealing to its traditional industrial base. Additionally, the rebranding had to be executed swiftly to align with the company’s strategic timeline for unveiling its expanded offerings.
Color Scheme
The new color palette is more subdued, featuring cool tones that reflect the expanded product range. This shift from a more industrial, robust palette to a refined, versatile scheme helps position Sigmian GmbH as a multifaceted provider suitable for various applications.
Logo
We developed a logo that is a modern reinterpretation of the original, utilizing simple geometric forms and a sleek, Grotesque typeface that ensures versatility and future scalability. The design retains a link to the past yet is distinctly forward-looking, suitable for both traditional industries and new ventures in commercial and residential sectors.
Our Solution
branding
We incorporated minimalistic geometric elements across all branding materials to maintain consistency and clarity. This approach is evident in everything from the company’s stationery to its digital presence, ensuring a cohesive brand experience.
Digital Presence
The company’s website was completely overhauled to mirror the new branding, with a design that emphasizes ease of navigation and a user-friendly experience. The color scheme and typographic choices were carried over to the digital environment to maintain brand consistency.
Sigmian’s LinkedIn profile and other social media were also updated to reflect the new branding, ensuring a unified digital footprint.
marketing materials
All marketing materials, including leaflets, presentations, and souvenirs, were redesigned to align with the new branding. This update was crucial to ensure that all points of customer contact reflected the refreshed brand identity.
marketing materials
Outcome
The rebranding of Sigmian GmbH has successfully positioned the company as a versatile and innovative player in both the industrial and the expanding commercial and residential sectors. The new logo and branding have been well received, resonating with both existing customers and attracting new clients.
The strategic use of color, design, and typography has revitalized Sigmian’s image, making it relevant and appealing in a competitive marketplace. The swift execution of the rebranding project allowed Sigmian to seamlessly introduce its expanded product range without disrupting its market presence, setting a solid foundation for future growth and diversification.
Sigmian GmbH, formerly known as SST GmbH, has been a recognized name in the heating industry, primarily serving the industrial sector. With an expansion into the commercial and residential markets, Sigmian company needed a rebrand that would not only reflect its broadened portfolio but also cater to a diverse customer base. The rebranding initiative was aimed at modernizing the company’s image and preparing it for future growth and diversification.
The Challenge
The challenge for Ideation was multifaceted. Sigmian GmbH required a new logo and branding that maintained a connection to its original identity yet signaled a fresh, broader focus. The rebranding needed to support Sigmian’s expansion into new market segments while remaining appealing to its traditional industrial base. Additionally, the rebranding had to be executed swiftly to align with the company’s strategic timeline for unveiling its expanded offerings.
Color Scheme
The new color palette is more subdued, featuring cool tones that reflect the expanded product range. This shift from a more industrial, robust palette to a refined, versatile scheme helps position Sigmian GmbH as a multifaceted provider suitable for various applications.
Logo
We developed a logo that is a modern reinterpretation of the original, utilizing simple geometric forms and a sleek, Grotesque typeface that ensures versatility and future scalability. The design retains a link to the past yet is distinctly forward-looking, suitable for both traditional industries and new ventures in commercial and residential sectors.
Our Solution
branding
We incorporated minimalistic geometric elements across all branding materials to maintain consistency and clarity. This approach is evident in everything from the company’s stationery to its digital presence, ensuring a cohesive brand experience.
Digital Presence
The company’s website was completely overhauled to mirror the new branding, with a design that emphasizes ease of navigation and a user-friendly experience. The color scheme and typographic choices were carried over to the digital environment to maintain brand consistency.
marketing materials
All marketing materials, including leaflets, presentations, and souvenirs, were redesigned to align with the new branding. This update was crucial to ensure that all points of customer contact reflected the refreshed brand identity.
souvenir products
Outcome
The rebranding of Sigmian GmbH has successfully positioned the company as a versatile and innovative player in both the industrial and the expanding commercial and residential sectors. The new logo and branding have been well received, resonating with both existing customers and attracting new clients.
The strategic use of color, design, and typography has revitalized Sigmian’s image, making it relevant and appealing in a competitive marketplace. The swift execution of the rebranding project allowed Sigmian to seamlessly introduce its expanded product range without disrupting its market presence, setting a solid foundation for future growth and diversification.
