Raduga is afterschool language courses for kids in Romania, but also they offer some courses and activities like sewing, maths, personal development for grown-ups.
The Challenge
resemblance to the previuos one, good readability and stands for multidisciplinary
approach of the educational facility.
Reflects values open mind, curiosity, diversity, being playful as brands main
auditorium are kids and they shall like the brand and like the space and attitude
that it creates, it must be attractive to kids of all ages.
color choice
separate subject of education. Dominating blue stands for languages because it`s a priority
subject in school, especially Romania.
And blue is part of 3 colors from Romanian flag.
logo
elements based on circle there each letter is 2-
colored.
It`s a certain resemblance to the initial sign but
made modern and has connection to other
branded elements.
Our Solution
branding
Also we used geometrical elements as part of branding adding geometry figures and parts where needed to represent subjects, like pluses and minuses for maths, dots, exclamation point and question mark for languages. We use them on school navigation system, web-site banners, subject papers, to make easy to find exact subject and to navigate yourself through.
The colors are bright, because shall stand out among the others showing its authenticity.
We used this approach throughout all marketing materials.
digital
The website’s color scheme incorporated the red and blue palette, complemented by Swiss fonts to pay homage to the company’s origins. The design emphasized modesty, sleekness, and a professional atmosphere through bold colors, geometric blocks, and oblique angles, positioning GammaSwiss as a serious B2B partner in complex projects.
interior
The website’s color scheme incorporated the red and blue palette, complemented by Swiss fonts to pay homage to the company’s origins. The design emphasized modesty, sleekness, and a professional atmosphere through bold colors, geometric blocks, and oblique angles, positioning GammaSwiss as a serious B2B partner in complex projects.
Сlasa de aritmetică mentală
Logopedie -
Psihologie
Curs
dezvoltare
Limbi straine
Outcome
New branding of Raduga resulted in a distinctive and powerful brand identity that accurately conveys the company's mission and values to its audience.
The strategic use of color, design, and typography ensured that Raduga knows its customer and how to make easy and fun a journey into education and knowledge. And it`s attractive for kids as well as for adults.
Raduga is afterschool language courses for kids in Romania, but also they offer some courses and activities like sewing, maths, personal development for grown-ups.
The Challenge
resemblance to the previuos one, good readability and stands for multidisciplinary
approach of the educational facility.
Reflects values open mind, curiosity, diversity, being playful as brands main
auditorium are kids and they shall like the brand and like the space and attitude
that it creates, it must be attractive to kids of all ages.
color choice
separate subject of education. Dominating blue stands for languages because it`s a priority
subject in school, especially Romania.
And blue is part of 3 colors from Romanian flag.
logo
elements based on circle there each letter is 2-
colored.
It`s a certain resemblance to the initial sign but
made modern and has connection to other
branded elements.
Our Solution
branding
Also we used geometrical elements as part of branding adding geometry figures and parts where needed to represent subjects, like pluses and minuses for maths, dots, exclamation point and question mark for languages. We use them on school navigation system, web-site banners, subject papers, to make easy to find exact subject and to navigate yourself through.
The colors are bright, because shall stand out among the others showing its authenticity.
We used this approach throughout all marketing materials.
digital
The website’s color scheme incorporated the red and blue palette, complemented by Swiss fonts to pay homage to the company’s origins. The design emphasized modesty, sleekness, and a professional atmosphere through bold colors, geometric blocks, and oblique angles, positioning GammaSwiss as a serious B2B partner in complex projects.
interior
The website’s color scheme incorporated the red and blue palette, complemented by Swiss fonts to pay homage to the company’s origins. The design emphasized modesty, sleekness, and a professional atmosphere through bold colors, geometric blocks, and oblique angles, positioning GammaSwiss as a serious B2B partner in complex projects.
Сlasa de aritmetică mentală
Logopedie -
Psihologie
Curs
dezvoltare
Limbi straine
Outcome
New branding of Raduga resulted in a distinctive and powerful brand identity that accurately conveys the company's mission and values to its audience.
The strategic use of color, design, and typography ensured that Raduga knows its customer and how to make easy and fun a journey into education and knowledge. And it`s attractive for kids as well as for adults.
